Content Themes of Alcohol Advertising in U.S. Television-Latent Class Analysis
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چکیده
منابع مشابه
Content Analysis of Food Advertising in Iranian Children's Television Programs
BACKGROUND Advertisements can influence children's health related behaviors. Television advertisements are the main avenues directing commercials at children in Iran. This study aimed to explore the content of food advertisement during children's television programs in 2007-8 and to compare it with those reported in 2000. METHODS All advertisements broadcasted before, during, and after childr...
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OBJECTIVE Two studies were conducted with the objective of analyzing the frequency and content of alcoholic beverage advertising on Brazilian television. METHOD Study 1 presents a frequency analysis based on 84 hours of TV monitoring in which 1,640 commercials and 243 vignettes were recorded between 8:00 PM and 11:00 PM on the two main stations. Study 2 presents a content analysis of 139 alco...
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My research throws light on the representation of gender and stereotyping of their roles in advertising. A significant amount of research has been conducted regarding the ways in which children acquire gender appropriate behaviour(as we call it), and this research particularly considers the possible chance of influence of television advertising upon a child's perception and subsequent re-enactm...
متن کاملInformation Content of Television Advertising in China: An Update
The current study was an update of Chan’s (1995) study of television advertising conducted in 1993 in China. A content analysis of 386 Chinese television commercials in 2002 was conducted. The Resnik and Stern evaluation criteria were adopted to determine the level of advertising information content in television commercials. Compared to the previous study in 1993, Chinese commercials were beco...
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ژورنال
عنوان ژورنال: Alcoholism: Clinical and Experimental Research
سال: 2015
ISSN: 0145-6008
DOI: 10.1111/acer.12811